Art Director

Unlocking women's financial power with Fidelity

According to research women do not engage with investing anywhere near as much as men. Fidelity wanted to campaign this message and encourage women to “GET INvested” with their future. I developed a campaign look and feel that pushed the main brand guidelines using striking black and white photography with colourful typography. The campaign launched in June 2018 with a report I designed full of Fidelity’s findings and case studies, as well as a suite of films.

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