Art Director
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Organix Goodies Campaigns

I developed a year-long creative platform for Organix and sub-brand Organix Goodies. I developed the concept for and art directed photo shoots for the campaign which included an online hub, social media activity and a UK-wide 'Goodies Explore Tour' and an on-pack promotion.

Using "discover" and "explore" as the key campaign themes for each brand, I developed individual visual treatments to match their respective visual identities. 

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