Art Director
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Mercer People-Shaped

I delivered the visual strategy and art direction for a new global campaign platform for employee benefits consultants, Mercer.

They wanted to focus their messaging around how everything they do is shaped around people, employees, employers and even internal staff. We broke away from the brand guidelines to create something visually distinctive in the business and the sector. 

I worked with a production house and art directed a photo and video shoot to deliver a suit of imagery and videos that worked within the palette of Mercer's brand colours. 

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