Art Director
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Learn with Finger Foods

Organix wanted a new look and feel for a sub-brand called Finger Foods. I developed a soft, watercolour style using paper, fruit and vegetable illustrations and crisp brightly coloured typography alongside the positioning of "discover what they can do". The result was a library of flexible assets that could be used across a variety of marketing communication.

The brief also asked for a short sharable video to educate Mum on how the products can benefit a baby's development, as well as extending the watercolour look and feel into an animated storybook.

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