Art Director

Explore with Goodies

While working at Bullet, I developed a creative platform for a year-long marketing push for Organix Goodies, which included an online hub, social media activity and a UK-wide 'Goodies Explore Tour'

The explore visual treatment was based around the concept of a home that toddlers could explore. There were five zones, inside and outside, that could contain little things, activities and tips that they could explore. I developed the creative platform; including a typographic style, colour guidelines and illustrations that could sit alongside the current brand characters. I also developed and designed an on-pack promotion where customers could claim a free 'Explorer Pack' filled with stickers, wall charts, activities and free samples.

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