Art Director

CMC Markets Global TV Advert

At Teamspirit, we were briefed to create a global TV commercial; one intelligent enough to be relevant to all traders, across all skill levels, in 13 countries and 9 different languages.

The ad aimed to show the everything that goes behind a trader taking a position on the markets. The 60 second spot starts on the order ticket before zooming behind into a world where political events, movement of currencies and the volatility of oil and more all affect a trader's position. 

After a pause in the the commissioned soundtrack. Finally, the ad zooms all the way back out to settle on the award-winning platform and we see the trader place his order, in the knowledge he's taken a better position with CMC.

I was the lead Art Director for the campaign, working with our internal video team, a composer and VFX house.