CMC Markets provide the ultimate trading experience with an award-winning platform. The new brand platform, which was rolled out globally, supported this proposition with a smart and sharp tone.
I was the lead Art Director on the project which involved developing surreal objects that play off a witty headline to grab the reader’s attention. Each one features a visual twist – a nod to the platform or trading world. We worked closely with photographers and 3D production houses to create the suite of objects. The objects all sat on a flexible blue ‘dynamic perspective’ that tilts upwards to enhance the notion of improvement and innovation. It features prominently on all ads and can be titled at any angle, creating the world the objects live in.