Art Director
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CMC Binaries Launch

CMC Market’s are market-leading in their approach to technology. They have an award-winning platform and their latest product innovation, Binaries, is like nothing else traders have seen before. We wanted to behave like a tech brand launching the latest and best products to market, and being CMC’s biggest product launch in years, we needed to create a big splash.

Leading with the product, big clear, confident. We let the innovative platform do most the talking – combined with a confident headline. The campaign was rolled out in national press at various sizes and as well as online and on digital OOH nationwide

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Concepts for the campaign

Concepts for the campaign

Pre-launch teaser press ad

Pre-launch teaser press ad

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National display adverts

National display adverts