Art Director

Blog Archive

I’m a fan of MasterChef (I like my food), so it was nice to see they’ve had a refresh of their identity. The logo and brand felt a bit too glossy and out-dated, but the new identity by The Plant, while not ground-breaking, is much cleaner, simpler and professional. I particularly like the photography (by Matt Russell) and poster executions, and the delicate choice of typefaces with the handwritten notes really sings attention to detail and craft.