Art Director

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I have just come across this project from a few years back.. and it’s a stunner:

Camerata are a group of classical musicians who had this new identity created for them in 2007 by Swiss based Demian Conrad. The studio has a technology/research based method of generating ideas, which is no more evident above.

Rater than a logo, this identity uses a multitude of created patterns and in this video you can see just how that’s done. Salt is scattered on a metal plate electronically driven and music played onto the service, which creates the patterns you see.

Overall a great, well-considered, appropriate solution – an identity that visualises music through pattern.