How lovely is this branding by DIA for Bunch, a new raw juice shop in London? Really simple, but strong typography combined with excellent colour choices give the brand a very slick feel. Each juice has it’s own name, it’s own personality and on the back of each bottle is their own story.
"We wanted to personify each juice flavor and also create a family or Bunch, which is a common term for a cluster or grouping of crops in agriculture, of juices. This personification allows the brand to create unique stories for each juice and the family as a whole."
Lovely, just lovely. See more here.