Defected’s music bounces between commercial and underground electronic music, but always of the house persuasion. It was responsible for Roger Sanchez’s “Another Chance” No.1 in the charts, Kings of Tomorrow’s “Finally” and hits from Dennis Ferrer and Soul Searcher.
Their logo had remained relatively unchanged for 14 years and their site was very out of date, so definitely in need of a refresh. The new logo has clearly been influenced by the vinyl/CD, with a curve appearing from a strong square to create the ‘D’. The square is then used throughout the site to give it a fresh, modern feel.
They have also focussed on the sentiment “We Are Defected”:
The ethos of the new brand identity is strongly related to community, epitomised by the ‘We Are Defected’ taglines that are being used to tease the launch of the new look label. Reflecting this rather than solely focus on well-known names and faces, release and events artwork will include especially commissioned photographs of Defected fans, DJs and artists alike.
The bold all caps typeface is probably the most noticeable thing about the new look, and while it seems familiar, looking into the web code, it seems it is a specially commissioned (if anyone knows anything, I would love to know more about this).
Overall a well-needed and well-executed new brand identity for one of my favourite record labels.