Camper’s wants you to #DOWHATYOULOVE and I love their campaign.
"Here at Camper we do what we love and we think everyone should do the same. That’s why we decided to invite a member of our team to spend an entire day doing something he really loves.”
It’s a fantastic idea, and the videos are really lovely too. Camper’s micro-site invites the public to contribute what they do with their valuable day’s off. There is a lot of prizes to be won, and all in all it’s a very nice social campaign.