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Rich's Blog

Los Italianos

A well crafted bit of identity design from Spanish-based studio Huaman for an Italian food producer in Barcelona. I especially love how flat past shapes are used: 

"The icons, informed by the vast variety of Italian pastas, reduced down to flat geometric forms and set within grid based layouts, is the highlight of the project, managing a contemporary playfulness without appearing childish or undermining the authentic heritage the logotype intends to establish but with a similar communicative clarity."
BP&O