A beautiful campaign with some subtle art direction and clever copywriting.
"Photographer Rankin, art director Paul Belford and TBWA London have launched a powerful poster campaign for charity Ataxia UK that aims to raise awareness of the rare genetic disease.
Ataxia affects around 10,000 people in the UK but according to a recent YouGov study, only nine percent of adults know what it is. There are various forms of the condition, which can affect sight, hearing, speech and co-ordination, and while the severity of symtpoms varies, most sufferers lose mobility. At present, there is no known cure or treatment.”
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