Art Director

Rich's Blog

Do you C the Q?

Consortiq a drone supplier has had a new visual identity designed by Salad Creative. All in all it's very smart and well-executed. The identity has a good selection of photography, all from above (of course) and some nice clean typography and colour choices. It feels quite corporate, but that seems about right for the sort of business they do. The detail I particularly like is the use of the framing device which is a C and a half a Q that forms a Q when brought together. The framing device is not overly original but works here when drones are essentially equipment that 'focus' and take photographs and video. A very enjoyable solution!