Art Director

Rich's Blog

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I do love seeing brands designing their own custom typefaces. It can be an expensive time-consuming process, but it gives your brand a unique edge, something they own unequivocally.

YouTube Sans which will be used in product and marketing communications specifically for YouTube themselves. All the edges and curves have been inspired by the now ubiquitous YouTube play button, which is now also included in the typeface as a glyph. 

Overall it's a really nice and personality-packed piece of work by Saffron. Read and see more here