Art Director

Rich's Blog

Some seriously hard working design

I love this case study for Graft's redesign by The Engine Room. The problem was that their bland products were disappearing in the noise of competitors on the shelf. And they solved this through design by practicing the age-old attitude of "less is more". Removing and simplifying product packaging with some bright colours to boot gave the brand a huge boost in sales and proved that design really is effective in solving business problems. 

Read more about the award-winning project on Creative Review or on The Engine Room's own site.