Finding simplicity in colour
Here's some new brand work by Collins for Vitamin Water. It's a great example of just getting the perfect balance between simplicity and clarity. Vitamin Water are well-known for their range of colourful goodness-filled bottles. So Collins made them the hero with a simple graphic representation that's repeated, cropped and exploded (check the link for more animated bits too). It's really very lovely work, if not eerily similar to Lucozade's "Find Your Flow" campaign?!