A hidden sign
MultiAdaptor have rebranded Makaton, a speech and sign language programme with this really rather bright, positive and colourful rebrand. It's excellent work with a great colour palette and superb typography, as you'd expect from MA. But the one element that made me fall in love with it is the "FedEx" reveal the logo has. Within the hand there is a little speech bubble, so therefore the logo supports both the sign and speech elements of the programme. Clever work, brilliantly executed and proves that logos can still be the hero of an identity.