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Rich's Blog

A brave approach by Ford Denmark

This 3-part short film from Ford in Denmark is really brave, but really effective. The short film tackles issues about family and divorce, in a really engaging way. Found myself having to watch the whole 15+ min piece right through. It's beautifully shot too and the acting is really subtle. The best part is the clever art direction; the product is central to the plot and almost in every part of the film, but it does not feel like it is being rammed down your throat – there are no logo or alloy close ups, for example. All in all, Daniel Kragh-Jacobsen has done a great job positioning themselves as support for families through the good and bad.