Art Director

Rich's Blog

Back to blue

Bold have undertaken a rather large project rebranding every part of Scandinavian Airlines – everything from a brand new typeface to the uniforms. And the result is really rather stunning. The blue on blue look feels super sophisticated and the use of sky gradients is not only beautiful but appropriate too. There's some much great detail in the rebrand, for example, the way type is used and the patterns used on food packaging. Overall Bold have revitalised SAS is big way and created a very slick and enticing travel brand.

There is so much more to see over on Bold's site in their really in-depth beautifully presented case study – go look!