Heart Forward Slash
The Heart and Stroke Foundation has rebranded to a simple be simply an icon and a forward slash. Really like the simplicity and boldness of the chunky logotype. The typography follows suit with a bold perfectly matched use of Neue Haas Grotesk.
The icon is especially effective on the stationery and really stands out on advertising too. Overall a clever idea, executed in a consistent and impactful way, which is exactly what a charity needs.
(Originally found on Brand New)