V for Voluntary
I'm really loving this new brand identity for NCVO, created by Multiadaptor. It's my favourite thing ever to see an identity formed around a strong visual and/or strategic concept. And this is just that.
The angled "V" for Voluntary literally stands out and shouts loud and proud, making a difference, effecting the words, patterns and images around it. All the collateral is well-executed and consistent, and feels energetic, positive and colourful. This is a really cohesive bit of branding and it definitely feels like there's been a great concept to back the whole process.