PG Tips' refreshing rebrand
PG Tips have revealed a fresh new brand, developed by jkr. It's a really great example of how you can update a brand identity while keeping the company's equity. The logo has been flattened and modernised, and now incorporates a clever tea leaf in the overlap. On first glance one could argue that the brand has lost some of its character, but above the logo sits the famous monkey adding a sprinkling of wit and warmth. And they say they will continue to develop the overlap of green and red into the wider brand.