Art Director

Rich's Blog

TD Ameritrade get a gradient graphic device

DIA have refreshed TD Ameritrade's brand identity – an online stock and investment broker. They had an equally open and restrictive brief; the logo had to remain and all that offered in inspiration was a square and two shades of green. What they ended up with was a very modern smart and dynamic graphic device that is flexible, animated and can easily evolve over time.

I always find it really interesting to see the results of a brief that has some serious limitations. I think that any great designer can take that challenge and produce something even more powerful than may have been possible otherwise. It's a really well-executed brand refresh, and the dynamic logo is also epically smart.