Excellent flexible brand device for Quiqup
MultiAdaptor have designed an excellent coherent brand for Quiqup, an on-demand delivery service. Positioned as a freshest and most flexible, you can instantly see how the design decisions support that.
The logo has had a nice update and the bright green has great standout. But it's the 'loop' of the Q that rolls out to wind itself around type and images that I really love. It obviously says flexibility in a instant and is super adaptable to be used in advertising, digital, packaging, whatever! I love a brand device that is super flexible and (warning: pun incoming) this really delivers.
See/read more here.