Aesop's Logo for Andy Murray
Aesop have created a new logo for Andy Murray which will be launched at the Australian Open. Revealed so far is an "AM" monogram which is really rather clever as it also incorporates a "77" a significant number to Murray:
"'77’ is a number imbued with significance for Murray: it was 77 years since a British man had won Wimbledon and he achieved the landmark victory on the 7th day of the 7th month. 77 is also the name of Andy’s agency which manages his career."
The colour scheme is pleasant and the mark has some great energy, especially when animated. Overall really impressed by the cleverness of the mark and the implementation so far. I look forward to seeing some more of the identity later this year.