Working with Bibby Financial Services over the course of a year, we developed a new CVP for them. BFS are a global funding provider for growing businesses. Their personal service is paramount, which led to the proposition “we believe in your business”.
Based on this I developed a new global brand identity and aligned it across 14 markets. The red square framed business owners, BFS staff and their relationship. The frame device represents the strength of BFS’ belief and the focus they put on businesses. As well as designing extensive guidelines, the new brand was rolled out across print and digital campaigns, online and video.