My name is Rich, strategic creative with a passion for design. I have a 1st class degree from the London College of Communication, a one-year diploma gained working abroad in Italy, and eight years experience in the creative industry.
I am currently working as a Senior Art Director at Teamspirit in Farringdon. Working closely with the ECD, a copywriter, I create and develop concepts for pitch work and retained client projects alike. Within the creative department of twenty, I work with and direct creatives of all kinds from designers to web developers and producers.
I see creativity as problem solving; developing rationale and strategic solutions. I create concepts for national advertising and marketing campaigns that consist of print, packaging, video, web, experiential and social media.
My passion lies in my design background, which taught me to always have reasoning for every aesthetic decision. I have also developed a strong passion for brand strategy and identity which has grown from creating new brands for an online beauty startup, a telecoms company, a pharmacy and two housing associations.
What I believe in, and strive for every day, is a strategic creative idea that then inspires rationalised but innovative executions.