My name is Rich, an art director and designer. I have a 1st class degree from LCC, a one-year diploma gained working abroad at two design studios in Italy, and five years experience in the creative industry.
I am currently working as an art director and designer at Teamspirit in Farringdon. Working closely with the ECD, a copywriter, I create and develop concepts for pitch work and retained client projects alike. Within the creative department of twenty, I manage junior members of staff and direct creatives of all kinds from designers to web developers and producers, as well as working with external suppliers.
I see creativity as a problem solving activity, developing rationale solutions to any clients' brief however broad or focused. I work across a variety of media, including advertising, video, on-pack promotions, web design, social media and animation, as well as the design of brochures and identities.
A strong interest in branding grew from my experiences of branding for an online beauty startup, a technology company, a pharmacy and two housing associations. I am involved in the brand strategy and see developing a brand concept / look and feel as a very important part of the process before designing a logo and making corporate identity decisions.
Kia, Organix, Aviva, CBRE, The United Nations, Wonderbra, Shock Absorber and The Foreign Commonwealth Office
Just some of the clients I've worked with over the years.
My education and experiences in Italy have inspired me to think laterally and individually. I believe the key to good creative is a thoughtful idea and a well-considered concept, which then inspires appropriate creative execution. In a world where we do and say so much publicly, every piece of media communication needs to have a personality and know its audience in order to connect directly with them.